Instacart launches prepared meal delivery service

Monday 17 January 2022 14:05 CET | News

US-based grocery delivery and pick-up service company Instacart has launched its prepared foods from supermarkets new feature, creating new competition for DoorDash, Uber Eats, and others.

The new service aims to attract more customers towards the platform by becoming a competitor in the market of meal-delivery. Clients can choose from hundreds of ready-to-eat meals from various grocery stores, including Publix, Kroger, and Stop & Shop. Additionally, customers can order certain grocery items to complement their meals while they wait for their 30-minute delivery, as promised by the company.

Instacart’s service will be available in 35 states and 4,100 stores across the United States, as demand for grocery and food-delivery items continued to increase throughout the pandemic. 

The delivery company’s average order values have declined by up to 15% in November 2021, forcing Instacart to look to new directions to boost its sales, and the new hot meal delivery feature could prove the winning ticket. 

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Keywords: delivery, product launch, Instacart, DoorDash, Uber, growth markets, ecommerce
Categories: Payments & Commerce
Companies: DoorDash, Instacart, Uber
Countries: United States
This article is part of category

Payments & Commerce






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