US-based grocery delivery and pick-up service company Instacart has launched its prepared foods from supermarkets new feature, creating new competition for DoorDash, Uber Eats, and others.
The new service aims to attract more customers towards the platform by becoming a competitor in the market of meal-delivery. Clients can choose from hundreds of ready-to-eat meals from various grocery stores, including Publix, Kroger, and Stop & Shop. Additionally, customers can order certain grocery items to complement their meals while they wait for their 30-minute delivery, as promised by the company.
Instacart’s service will be available in 35 states and 4,100 stores across the United States, as demand for grocery and food-delivery items continued to increase throughout the pandemic.
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