According to the same source, Infibeam is expected to invest around USD 400 million over a period of 5 years, with support from the Gujarat government. Thus, both parties are expected to develop IT infrastructure, logistics, product inventories and support services to cater to 15,000 to 20,000 centres comprising of village fair price shops and local entrepreneurs across the state.
Thus, Indian rural customers will be able to access an online product catalogue by visiting their nearest Vishwagram Bazaar and order products via the store by paying cash. In addition, Infibeam is expected to pick up and deliver the product, according to the source.
The services on offer are set to include FMCG products, as well as retail goods, such as apparel, books, mobile phones and electronics. The project is expected to become available in February 2011, the same source reports.
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