Without taking into account vehicle and vehicle fuel sales, figures point out that retail sales reached HUF 7 trillion (EUR 224 billion) in 2013, with online trade recording HUF 200 billion (EUR 640 million).
Out of the targeted Hungarian consumers between 18 and 49 years old, 76% stated they had purchased goods online in 2013 as compared with 74% consumers in 2012. The percentage of online buyers, on a monthly basis, increased to 28% from 25%, and the share of those making online purchases and paying electronically rose to 20% from 17%.
In 2012, a 23% increase in the Hungarian internet retailing was recorded. Additionally, by the middle of 2013, around 3,000 online stores became functional, with the top 300 websites accounting for 90% of total sales.
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