Hungarys 2013 ecommerce market accounts for 3% of retail sales

Tuesday 4 March 2014 00:19 CET | News

Hungary’s ecommerce market reached 3% of the total retail sales in 2013, according to the data furnished by Gfk Hungária, the local branch of global market and consumer information and analysis company Gfk.

Without taking into account vehicle and vehicle fuel sales, figures point out that retail sales reached HUF 7 trillion (EUR 224 billion) in 2013, with online trade recording HUF 200 billion (EUR 640 million).

Out of the targeted Hungarian consumers between 18 and 49 years old, 76% stated they had purchased goods online in 2013 as compared with 74% consumers in 2012. The percentage of online buyers, on a monthly basis, increased to 28% from 25%, and the share of those making online purchases and paying electronically rose to 20% from 17%.

In 2012, a 23% increase in the Hungarian internet retailing was recorded. Additionally, by the middle of 2013, around 3,000 online stores became functional, with the top 300 websites accounting for 90% of total sales.

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Keywords: Hungary, GfK, ecommerce, retail sales, online payment
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce