Health and beauty ecommerce sales are on the rise – Forter analysis

Wednesday 1 April 2020 13:26 CET | News

A data analysis from Forter has revealed that ecommerce sales in the health and beauty industry have outstripped other categories.
According to an analysis of data from Forter’s global merchant network - which covers more than 100 global business and USD 150 billion in global commerce transactions - customers with more time to fill at home bought up to 50 to 100% more in purchase volume on beauty and skincare in the week beginning 22 March 2020. 

This was matched by a 30% decrease in physical goods purchases, as Coronavirus restrictions forced non-essential retailers to close their doors. The data also indicated a 30% drop in sales in physical goods related to the apparel and accessories industry.  

However, as consumers switch their habits to comply with government restrictions on daily exercise, items such as shoes and footwear are becoming more popular, with retailers able to offer promotions periods seeing an uptick in sales - and some seeing as many three times the normal rate of transactions. 

Furthermore, the increase in online shopping activity has had a major impact on demand for food, beverage and delivery services. The data showed a 100% spike in site traffic to businesses within these industries, coupled with a 150% increase in online purchases as shoppers look to buy and stock up on groceries via online grocery platforms. The desire to stock up on essentials has also driven a 20% increase in average order value.

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Keywords: Forter, report, retail, Covid-9, online shopping
Categories: Payments & Commerce
Countries: World
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