This was matched by a 30% decrease in physical goods purchases, as Coronavirus restrictions forced non-essential retailers to close their doors. The data also indicated a 30% drop in sales in physical goods related to the apparel and accessories industry.
However, as consumers switch their habits to comply with government restrictions on daily exercise, items such as shoes and footwear are becoming more popular, with retailers able to offer promotions periods seeing an uptick in sales - and some seeing as many three times the normal rate of transactions.
Furthermore, the increase in online shopping activity has had a major impact on demand for food, beverage and delivery services. The data showed a 100% spike in site traffic to businesses within these industries, coupled with a 150% increase in online purchases as shoppers look to buy and stock up on groceries via online grocery platforms. The desire to stock up on essentials has also driven a 20% increase in average order value.
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