Global online shopping growth pace is lower than anticipated - report

Tuesday 21 October 2014 13:04 CET | News

The pace of global online shopping growth is slower than expected, according to the ‘Connected Shopper’ report issued by the activation agency Geometry Global.

Moreover, regular and frequent online purchasing, defined as buying online most days, has increased from only 5% in 2011 to 7% in 2014, reports.

Brick-and-mortar retail continues to play a central role in the purchase decision, with 65% of internet users surveyed reporting that they visited physical stores to get informed about their purchase. Additionally, 6 out of 10 people use mobile phones or tablets when visiting physical outlets and the number of people who purchase online infrequently [classed as once a month] has grown from 59% to 89% since 2011.

The study analysed online shopping behaviour from 12 key markets across the globe.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: global, online shopping, customer, online sales, internet, digital, ecommerce, connected shopper, merchant, e-tailer
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce

Industry Events