Moreover, regular and frequent online purchasing, defined as buying online most days, has increased from only 5% in 2011 to 7% in 2014, sys-con.com reports.
Brick-and-mortar retail continues to play a central role in the purchase decision, with 65% of internet users surveyed reporting that they visited physical stores to get informed about their purchase. Additionally, 6 out of 10 people use mobile phones or tablets when visiting physical outlets and the number of people who purchase online infrequently [classed as once a month] has grown from 59% to 89% since 2011.
The study analysed online shopping behaviour from 12 key markets across the globe.
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