Data from the Klarna app indicates an increase in spend across demographics within the consumer electronics and gaming category throughout the pandemic. At the start of stay-at-home conditions in March 2020, video game brands saw a 117% increase in spend compared to the previous month. There was also a one-day spike of 180% in spend for the category in the same month. Computer software stores saw an average month-over-month rise in spend of 13% from March to July 2020, indicating an increased demand among consumers to optimise their home gaming setups with the latest equipment.
In recent news, Klarna has also teamed up with Etsy, providing the ecommerce retailer with its buy now, pay later solution, allowing its customers to make purchases in instalments. This collaboration will enable shoppers to buy products on Etsy without additional fees for sellers.
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