Facebook launches ecommerce tools to expand its initiative of making 'anything shoppable'

Thursday 27 August 2020 11:06 CET | News

Facebook has announced a series of new tools and features designed to expand ecommerce on its social media platforms. 

According to ZDNet, the offerings include a dedicated space on the flagship Facebook app, called Facebook Shop, where users can browse and shop for products. The Facebook Shop initiative is part of Facebook's plan to make ‘anything shoppable’, whether it's an item discovered on one of Facebook's platforms or in a real-world environment, especially these times, as the COVID-19 pandemic added new urgency to Facebook's expansion into ecommerce.

Therefore, in the coming weeks, Facebook will make Facebook Shops available to any eligible business, while expanding the checkout feature to all US-based businesses, enabling users to make a purchase within the app with just a few taps. The company also announced is waving selling fees for businesses through the end of 2020.

Additionally, Facebook plans to add a new messaging button on Shops that allows customers to message businesses through Messenger, WhatsApp or Instagram Direct. Through this, customers can view products within messages, thus facilitating the process of sharing products with friends. 

Other Facebook Shops features to be launched include new layout options, a real-time preview feature for collections as they are designed, the ability to automatically create Shops for new sellers, and the ability to measure results with new insights in the Commerce Manager. 

Overall, Facebook is continuously expanding its ecommerce offerings on social media, through the recently rolled out Instagram Shop – a similar feature for the photo-sharing app – and its Facebook Shop feature, which is currently being tested in the US. 

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Keywords: Facebook, ecommerce tools, ecommerce, social media, anything shoppable, shoppable content, Facebook Shop, COVID-19, checkout, US, Commerce Manager
Categories: Payments & Commerce
Countries: United States
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Payments & Commerce

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