Ecommerce in Turkey was worth EUR 5.7 bln in 2018

Monday 24 June 2019 08:12 CET | News

Ecommerce in Turkey was worth around EUR 5.74 billion in 2018, with 38% growth compared to 2018, according to a report by Nielsen.

The study shows that the Turkish online retail industry currently accounts for 5% percent of the country’s total retail sales. In addition, almost EUR 160 was spent online per capita, whereas the world average is EUR 735.

Other key findings:

  • the most popular product categories are shoes and clothes (68% of consumers buy these online), followed by consumer electronics (58%), personal care and cosmetic products (49%), and books, movies, and games;

  • ordering food from restaurants is also popular (47%) - Turkish consumers order from restaurants four times a month on average;

  • Turkish consumers shop online using their smartphones (75%);

  • people in Turkey spend around seven hours a day online;

  • 4% shops online every day, while 46% go online for shopping a few times per month;

  • 72% of Turkish people use the internet, above the worldwide average of 57%.

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Keywords: Turkey, ecommerce, online payments, online shopping
Countries: World