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Ecommerce

Ecommerce Europe launches expert taskforce on ecommerce, online payments in fintech era

Wednesday 15 March 2017 | 09:26 AM CET

Ecommerce Europe has launched a new expert taskforce to boost expertise in digital transactions and online payments, and to assess the ecommerce opportunities and challenges brought about by fintech.

The taskforce will assist Ecommerce Europe in developing comprehensive strategies on financial and digital services such as digital currencies and trust-services.

Through increasingly customer-centric solutions and developments in biometric authentication, new and innovative third-party Payment Providers (TPPs), one-click buy options and wallet solutions market newcomers quickly change consumers' online purchasing habits and checkout expectations.

However, European legislators often do not strike the right balance between ensuring customer convenience, technological neutrality and payment security. This new online payments taskforce allows Ecommerce Europe to translate current and future market trends in e-payments and anticipate possible regulatory challenges and opportunities.

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