China leads online shopping appetite

Wednesday 25 October 2017 14:12 CET | News

Consumers in China have been ranked at the top of online shoppers chart, 83% purchasing a product online in September 2017, according to new research.

These are the latest findings from Global Web Index, which clearly illustrates the lead of China across all age, gender and income categories.

The opportunities for digital commerce in APAC are more than evident since 6 of the top 10 global markets are coming from the region.

An explanation for this is the success of home-grown online merchants, such as Chinese ecommerce giant Alibaba.

The UK, Germany and Poland are also featuring within the top 10, achieving figures of 75% or more.

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Keywords: China, ecommerce, online shopping, report, Global Web Index
Categories: Payments & Commerce
Countries: World
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