In 2014, China sex ratio among internet users were 126 men to every 100 women, according to data issued by the market research company eMarketer. Additionally, by 2018 China internet female and male users will share equal percentages. 75% of Chinese families’ consumption is decided by women and their influence is extended to internet and mobile internet.
The internet penetration rate among China’s young adults is relatively high in 2014 as 80% of internet users aged between 18 and 34 access internet every month. Users over 60 also use the internet in significant proportions.
In Chinas rural areas, the internet penetration rate is rising. As of December 2013, internet users in rural China were 177 million and 149 million users accessed the internet via mobile devices. The internet usage with mobile phone accounted for 84.6% in rural China, which was 5% higher than in cities.
Check out our Cross-border Ecommerce Research section here for more info on specific ecommerce facts and figures, preferred payment methods, risk and fraud, as well as ecommerce legislation and regulation in China.
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