China-based O2O ecosystem to be developed by Dianping and Tencent partnership

Thursday 20 February 2014 11:11 CET | News

China-based internet services supplier Tencent and the Chinese source of online transaction and information platform Dianping have voiced their agreement on the development of an Online-to-Offline (O2O) ecosystem in the local market.

The cooperation integrates Dianpeng’s content, online user database and offline merchant network with Tencent’s social media platforms like QQ and Weixin in order to supply users with access to local services .

Dianpeng provides its users not only with local life content, such as merchant information and consumer reviews but also with discount, group buying, online restaurant reservation and take out ordering services. Through the merger, Dianpeng’s services will be embedded in Tencent’s integrated social communication platforms. Users, as a consequence, will gain access to multiple integrated local life content and end-user opinion-related sources of information and the merchants may offer their products to cross-platform users.

In terms of numbers, Tencent has recently acquired 20% of Dianping shares, but the managing staff of the latter company still operate independently.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: Tencent, Dianping, ecosystem, O2O, social media, local life content
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce