As an ecommerce solutions providers equipping merchants with marketing, technology, and fulfilment capabilities, Cart.com helps brands harness the benefits of treating data as part of their core service. By fusing all commerce and marketing data into a single source accessed via an interface, Cart.com augments brands to drive better decisions and accelerate growth through data automation.
The partnership with Google Cloud enables Cart.com to seamlessly deliver its product suite while providing multiple pathways for offering expansion. Today, brands on Cart.com access a single platform of unified analytics across warehouse operations, storefront volume, and digital campaigns including Facebook, Google, and Amazon advertising. Because these cross-functional data assets are now one, brands can better identify root causes of trends and anomalies in campaigns, cart abandonment, sales, inventory, and returns on the Cart.com platform., or optimise revenue opportunities.
Additionally, the partnership with Google Cloud will streamline the development and monitoring of Cart.com’s machine learning and AI pipelines. This will generate experiences targeted to dynamic shopper needs, while brands will benefit from enhanced profit recommendations and Google Cloud’s global scalability with near-zero downtime.
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