News and Google Cloud to accelerate DTC ecommerce

Monday 25 October 2021 13:51 CET | News

US-based ecommerce-as-a-Service provider has partnered with Google Cloud to deliver unified analytics for brands through ‘Data as DNA’.

As an ecommerce solutions providers equipping merchants with marketing, technology, and fulfilment capabilities, helps brands harness the benefits of treating data as part of their core service. By fusing all commerce and marketing data into a single source accessed via an interface, augments brands to drive better decisions and accelerate growth through data automation.

The partnership with Google Cloud enables to seamlessly deliver its product suite while providing multiple pathways for offering expansion. Today, brands on access a single platform of unified analytics across warehouse operations, storefront volume, and digital campaigns including Facebook, Google, and Amazon advertising. Because these cross-functional data assets are now one, brands can better identify root causes of trends and anomalies in campaigns, cart abandonment, sales, inventory, and returns on the platform., or optimise revenue opportunities.

Additionally, the partnership with Google Cloud will streamline the development and monitoring of’s machine learning and AI pipelines. This will generate experiences targeted to dynamic shopper needs, while brands will benefit from enhanced profit recommendations and Google Cloud’s global scalability with near-zero downtime.

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Keywords: ecommerce, partnership, cloud, merchant, data aggregation, expansion
Categories: Payments & Commerce | Ecommerce
Countries: United States
This article is part of category

Payments & Commerce

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