Brazil to become a great e-commerce market

Wednesday 12 February 2014 09:40 CET | News

E-commerce revenue in Argentina, Brazil and Mexico are expected to grow by 135% collectively, from USD 20 billion to USD 47 billion by 2018, according to a new report by Forester Research entitled ‘Latin America Online Retail Forecast 2013 to 2018’.

The same source indicates that in Brazil, more consumers from lower income groups have begun to be comfortable shopping online. There were over 40 million online shoppers in Brazil in 2013, with the number topping 50 million by the end of 2013.

According to results, cross-border online shopping was popular in Brazil, which stimulates cross-border e-commerce business and brings more opportunities for the B2B e-commerce market. And the World Cup has really provided a boost to the Brazilian e-commerce segment, with a 27% increase in 2014 in relation to 2013 figures.

Moreover, the globalisation of markets, growing interpenetration of economies, rapid technological change, volatility of demand, wider variety of products available, faster delivery, quicker product development and low cost manufacturing indicate a new type of competitive environment.

The study points out that retailers are confident that e-commerce will flourish despite the hurdles. There is a great deal of optimism about the opportunity for e-commerce in the country going forward.

All of these factors are bringing more opportunities to retailers. This brand new supply chain of e-commerce updated in response to current trends will provide a wide range of categories of products with high quality and favourable prices.

Check out our Cross-border Ecommerce Research section here for more info on country-specific ecommerce facts & figures, preferred payment methods, risk and fraud, as well as ecommerce legislation & regulation for mature and emerging markets.

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Keywords: Brazil, e-commerce market, e-commerce revenue, Argentina, Mexico
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce