This overview was first published in ‘Japan – Cross-border eCommerce Report’, an eBook produced in association with our partner Komoju by Degica. Download your free copy of the eBook below to gain access to a comprehensive analysis of the insights that matter most when measuring the size and type of opportunities in the ecommerce market in Japan.
Japan is one of the most developed economies globally and the fourth-largest ecommerce market in the world. At the same time, Japan is an untapped market with a tech-savvy nation that enjoys things coming from outside their borders – and with a high instance of prosperity, consumers can afford to buy items without constantly worrying about costs. The country’s ecommerce market is worth more than USD 140 billion and is growing in value at a rate of 9%.
Age Breakdown (CIA World Factbook)
1-14 years 12.49%
15-24 years 9.47%
25-54 years 36.8%
55-64 years 12.6%
65+ years 29.18%
Shintoism 69%
Buddhism 66.7%
Christianity 1.5%
Other 6.2%
total: 117.4 million
92.7% of the total population
country comparison to the world: 7
USD 5 trillion
Per capita: USD 40.165
Bank account penetration 98%
Credit card penetration 68%
iOS 67.61%
Android 32.26%
Samsung 0.06%
Playstation 0.03%