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Ecommerce Facts and Figures in Brazil

Mobile commerce and online shopper behaviour in Brazil

Read below more about ecommerce growth, Ecommerce sales and cross-border ecommerce in Brazil


Total Population
- 202.7 million

Age Breakdown
- 43.7% of the population in Brazil are between 25 and 54
- Although a number of minority religions exist in Brazil, the country mostly consists of followers of Roman Catholicism, 73.6%
Urban Population
- 85%
Internet Penetration
- 53.7% 
- 109.7 million people
Mobile Penetration
- 137.1% 
- 278.4 million subscribers
Tablet Penetration
- 13.9% 
Smartphone Penetration
- 29% penetration
Online Shoppers 
- 51.5 million
Ecommerce Penetration
- 33.4% 
Ecommerce CAGR (2012 – 2014) 
- 17%

Cross-border Ecommerce Opportunities

• The Brazilian ecommerce market is amongst the largest in the world. According to eMarketer, retail ecommerce sales in Brazil are ranked No. 10 worldwide.
• Brazil is the largest ecommerce market in Latin America and it’s expected to remain so in the following years. The country represents more than half of the market with total sales expected to reach 37 billion USD in 2015.
• Brazil is not only the biggest market in Latin America for macroeconomic reasons (population, economy, etc.), but also one of the most developed ecommerce markets.
• With 42% total share, Bra¬zil is the strongest cross-border consumer market in Latin America. Sales were worth USD 9.6 in 2013 and are projected to grow at a CAGR of 13.6% from 2013 to 2018.
• Returns in Brazil are low – only 15.6% of customers in Brazil returned goods, 10% below the global average of 27.5%.
• Although the US remains the primary destination for cross-border ecommerce, Brazilians are shopping from there less; 71.7% in 2014 compared to 79% in 2013. China, as a destination for cross-border purchasing, has increased from 48% in 2013 to 55.1% in 2014.
• The top five destinations for cross-border ecommerce are now; the US (71.7%), China (55.1%), Hong Kong (18%), Japan (15%) and Canada (9.5%).
• Prices in Brazil are traditionally high because of a component cost known as custo Brasil (Brazil cost). As the Economist pointed out, the custo Brasil is composed of many ingredients, including high taxes, high duties and a rigid labour law.
• International merchants are managing to reduce their product costs and gain a significantly advantageous position against local merchants. In order to grasp this opportunity, they need to face considerable fiscal and payments challenges. For more information on cross-border and domestic ecommerce in Brazil go to

Language as a Key Driver

• 99% of the 200 million population of Brazil speak Portuguese.
• Other languages such as Polish and Ukrainian, along with German and Italian, are spoken in rural areas of Southern Brazil.
• There are 1.5 million Portuguese speakers living in the US and over 4 million people of Portuguese descent living in Canada.