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Ecommerce Facts and Figures in
Australia
Mobile commerce and online shopper behaviour in Australia
Read below more about ecommerce growth, Ecommerce sales and cross-border ecommerce in Australia
Download report on Cross-border Ecommerce - australia
Download report on australia
Australia has a good level of ecommerce penetration, with almost 70% of the population buying online. The market is well supplemented by mobile commerce; purchases via mobile accounted for nearly 30% of all online shopping purchases. Australian consumers are also comfortable with cross-border ecommerce, and are among the most likely online consumers to shop from overseas.
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Total Population
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23.9 million
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Age Breakdown
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Only 15% of the population in Australia are over 65.
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Religion
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Australia is mostly a Christian country; the majority of inhabitants being Protestant, or Catholic.
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Urban Population
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89%
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Internet Penetration
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86.9%
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19.5 million people
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Mobile Penetration
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136%
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Tablet Penetration
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49.9%
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Smartphone Penetration
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76%
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Online shoppers
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76% of Internet users
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14.8 million
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Ecommerce Sales
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USD 16.8 billion
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Ecommerce Penetration
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61.9%
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Ecommerce CAGR
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8% (2012 – 2014)
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Mobile Commerce
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8.9 million Australians downloaded a mobile app in 2013, with 4.3 million downloading a banking and finance app and 2.9 million downloading a shopping app.
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41% of smartphone users, 18.1 million people, undertook a mobile commerce transaction at least once.
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Mobile Operating Systems
- Android is the preferred mobile operating system in Australia at 46.9%.
Cross-border Ecommerce Opportunities
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Australians are among the most likely online consumers to shop from overseas at 63%, followed by Canadians and Russians.
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Consumers are most likely to buy from the US (84%), the UK (75%) and China (40%).
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Australian consumers are not put off by the slower speed of cross-border purchases, 36% of expect cross-border shipments to take two weeks or longer.
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The Australian cross-border ecommerce market has grown at a 16.4% CAGR since 2013.
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15.6% of cross-border purchases are made from a smartphone or tablet. Australian consumers have a lower than average returns rate; 3% compared to almost 6% globally.
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Australians are most likely to sell to China and the US, 40% and 17% respectively.
Language as a Key Driver
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The main language of Australia is English, spoken by approximately 80% of the population.
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Minority languages in Australia include Mandarin (1.6%) Italian (1.4%) and Greek (1.3%). Indigenous languages are only spoken by 0.25% of the population of Australia.
Download report on Cross-border Ecommerce - australia
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