Ecommerce Facts and Figures in Nordics

Mobile commerce and online shopper behaviour in Nordics

General overview and facts and figures

This overview was first published in ‘eCommerce Insights and Trends Snapshot: Nordics’, an eBook produced in association with our partner ACI Worldwide – and based on data from ACI Worldwide. Download your free copy of the eBook below to gain access to a comprehensive analysis of the insights that matter most when measuring the size and type of opportunities in the ecommerce market in the Nordic countries.

The Nordic countries – Denmark, Finland, Iceland, Norway, Sweden – as well as the Faroe Islands, Greenland, and Åland all have their own particularities, but together they form one of the world’s most prosperous regions.

Overall, the Nordics have experienced a 17% decrease in transaction volume, with the average ticket value (ATV) increasing by 21% (USD 62). As shoppers become cautious of the uncertain economic situation and purchase less, with inflated prices this has led to an increase in purchasing value. Domestic ecommerce transactions decreased by 35%, which makes up nearly 60% of the total ecommerce traffic in the Nordic countries. However, despite the decrease in domestic transactions, shoppers’ basket values increased due to a 24% (USD 89) price inflation. On the other hand, cross-border transactions increased significantly by 33%, with a 15% (USD 35) increase in ATV.

Total population 

27.6 million (2021)

Age breakdown 

Nordics

• 0-19: 23%

• 20-69: 63% 

• 70 and above: 15%

Denmark

• 0-19: 22%

• 20-69: 63% 

• 70 and above: 15%

Finland

• 0-19: 21%

• 20-69: 63% 

• 70 and above: 16%

Norway

• 0-19: 23%

• 20-69: 64% 

• 70 and above: 13%

Sweden

• 0-19: 23%

• 20-69: 62% 

• 70 and above: 15%

Internet penetration (internet users % of total population) 

91% (2022)

Internet banking penetration (% aged 16+) 

Denmark 91%

Finland 91%

Norway 95%

Sweden 84%

Banked population (% aged 14+) 

Denmark 100% 

Finland 99.5% 

Norway 99.5% 

Sweden 99.7% 

Mobile penetration (per 100 persons) 

Denmark 125.21%

Finland 128.5%

Norway 107.5%

Sweden 126.7%

Smartphone penetration by country 

Nordics 92%

Denmark 91% 

Finland 92% 

Norway 94% 

Sweden 92%

Ecommerce value (2021)

Nordics: EUR 68 billion

Denmark: EUR 14.5 billion

Finland: EUR 13.4 billion

Norway: EUR 17.2 billion

Sweden: EUR 22.9 billion