Web Shield helps PSPs and acquirers stay compliant with Mastercard`s regulation

Tuesday 23 April 2019 10:50 CET | News

Web Shield has launched their new Deceptive Traffic Detection solution to enable acquiring banks and PSPs to check merchant applying for credit card acceptance.

On 12 April 2019, Mastercard’s new regulation designated negative option billing merchants that provide physical products as high-risk merchants. This means they must be registered by the acquirer through the Mastercard Registration Program (MRP). Accordingly, it is crucial that the acquirer knows if their merchants offers subscriptions/trials and performs the MRP registration accordingly.

This is where Deceptive Marketing Detection can help: it screens merchant website traffic sources for known deceptive marketing characteristics like the mention of ‘risk-free trials’, high pressure sales tactics like timers, price draws, and more.

Deceptive Traffic Detection helps underwriting teams to automate a lot of steps that could only be done manually before:

  • it reviews and analyses all backlinks of a website to identify high-risk MCCs as defined by the credit card associations;

  • finds consumer warnings or fraud alerts;

  • looks for deceptive marketing keywords like ‘risk-free trial’;

  • classifies the sources of external traffic generation (social media, email, display ads, referral/affiliate traffic) and ferrets out dead links.

Web Shield equips the payments industry with tools that protect businesses from merchants involved in illegal or non-compliant activities. To find out more about this company, please visit our dedicated web fraud & e-identity company database.

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Keywords: Web Shield, PSP, Acquirer, merchants, Mastercard Registration Program
Countries: World

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