By leveraging SHIELD's Device Intelligence, Swiggy aims to mitigate the misuse of promotions and dishonest practices within its Delivery Partner network. Promo abuse poses a significant challenge for online businesses worldwide, encompassing the exploitation of platform discounts, sign-up incentives, referral rewards, and time-sensitive offers.
Fraudulent syndicates employ various tactics such as generating fake accounts using app cloners and modified applications, negatively impacting user acquisition returns and depriving genuine users of entitled benefits.
Moreover, delivery partners resort to deceptive means to manipulate location data, achieve targets, and illegitimately claim rewards, undermining the overall user experience and eroding trust in the platform's integrity.
The integration of SHIELD's device-first risk assessment significantly enhances Swiggy's Trust & Safety team's proactive identification of fraudulent activities and abuse on the platform.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now