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Sift reveals new digital features to protect merchants against fraud

Wednesday 21 April 2021 12:49 CET | News

Sift has announced several new enhancements to its Digital Trust & Safety Suite to protect businesses from payment, account, and content fraud and abuse. 

New Workflows Replay, Security Notifications, Text Clustering, and Chargeback Management integration features enable fraud fighters to get more work done, and done faster, while facilitating operations to minimise losses and maximise revenue. The company’s new capabilities provide organistions with the accuracy, automation, and orchestration required to mitigate risk and drive revenue.

Sift’s new features include: 

  • Workflows Replay: Sift customers can visualise the effectiveness and impact of business logic to make more informed decisions. Without needing to leave Workflows in the Sift Console, users gain the visibility required to ensure that accurate automation stops fraud, eliminates unnecessary manual review, and reduces friction to increase conversions. 

  • No-code Security Notifications: This feature allows teams to confirm if a risky login event was an account takeover (ATO) attempt. Security Notifications provide a built-in email solution that leverages Sift’s global network to identify ATO cases and prompts password resets for compromised accounts. 

  • Text Clustering: By grouping similar spam and scam content together within Sift’s Content Integrity product, Text Clustering facilitates the detection accuracy of abusive content to help moderators review content more quickly. 

  • Chargeback Management Integrations: Available via the Sift Connect App Gallery, merchants can automate chargeback disputes via pre-built integrations with chargeback management vendors such as Chargeback.com. 


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Keywords: Sift, product upgrade, fraud prevention, account takeover
Categories: Securing Transactions | Digital Identity, Security & Online Fraud
Countries: World
This article is part of category

Securing Transactions