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Adoption of biometric authentication hampered by privacy and UX concerns

Wednesday 2 December 2020 11:34 CET | News

New consumer research commissioned by Nomidio has found that just 14% of people frequently use biometric authentication to log-in to a digital service, website, or account.

Thus, more than half of the respondents (57%) believed biometrics would make online authentication faster, while 54% and 53% said it would make online log-ins easier and more secure. When asked about their top concerns with biometric authentication, the number one issue was the risk biometrics would fall into the wrong hands, cited by a third of respondents.

Next, consumers said they were worried their behavioural data, showing a picture of where they had logged-in, would be sold by the identity provider (29%). 

71% of users confirmed that needing to download multiple apps to authenticate with biometrics would deter them. Today, few biometric services offer cloud-based solutions, meaning users require an app to validate their identity and that the user’s identity is therefore tied to a single device. To authenticate with different businesses consumers typically need multiple apps.


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Keywords: Nomidio, biometrics, privacy, biometrics, authentication, mobile apps, fraud prevention, identity, study, Multi Factor Authentication
Categories: Securing Transactions | Digital Identity, Security & Online Fraud
Countries: World
This article is part of category

Securing Transactions