Admix has allegedly bought between USD 200,000 and USD 1 million worth of real estate in the virtual platform, using cryptocurrency as a main monetary source, and is urging brands to take advantage of this new form of doing business. The company believes that this represents the latest way for companies to integrate their business into the new digital reality, as part of a new capitalist era.
Admix has been buying space in various metaverse platforms, including popular Decentraland and the Sandbox, and leasing them to companies interesting in boosting their sales and business in the virtual reality field.
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