France's Arianee raises EUR 20 in Series A

Tuesday 10 May 2022 11:33 CET | News

France-based Arianee has raised a EUR 20 million Series A round in a round led by Tiger Global. The company issues digital ownership and authenticity certificates on behalf of partner brands.

Using their solution, a luxury and fashion brand can replace the authenticity card that a person gets for their product with a digital certificate. These are NFTs, each created for a specific good with its serial number and activation date.

This certificate isn’t tied to a name or email address. Customers get a wallet address that stores their certificates in their wallet. Arianee customers can then use these certificates for other purposes. When people download the Arianee app and add the digital passport to their smartphone, brands get a new channel to reach their customers.

Arianee’s solution integrates with CRMs and gives more information about second-hand customers. Brands can also have their own white-label app or integrate Arianee’s features in their own apps to control the experience.

More: Link

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: NFT, cryptocurrency, digital wallet, digital assets, mobile money
Categories: DeFi & Crypto & Web3
Companies: Arianee, Tiger Global
Countries: France
This article is part of category

DeFi & Crypto & Web3



Tiger Global

Discover all the Company news on Arianee and other articles related to Arianee in The Paypers News, Reports, and insights on the payments and fintech industry: