Company Database - Sift

Our mission: Help everyone trust the internet

Sift is the leader in Digital Trust & Safety, empowering digital disruptors to Fortune 500 companies to unlock new revenue without risk. Sift dynamically prevents fraud and abuse through industry-leading technology and expertise, a vast global data network of 70 billion events per month, and a commitment to long-term customer partnerships. Global brands such as Doordash, and Wayfair rely on Sift to gain a competitive advantage in their markets.

Year founded



Target group 

  • Merchants/ecommerce (e.g. retailers, food & beverage, marketplaces, travel, gaming etc.)

  • Fintech

  • PSPs

Supported regions



Company's tagline

Our mission: Help everyone trust the internet

Member of industry association and/or initiatives

Marketplace Risk, Merchant Risk Council, Merchant Advisory Group, The Fraud Practice

Core solution

  • Digital Trust & Saftey Platform for payment fraud

  • Fake account detection 

  • Account take over

  • Consumer authentication

  • Content integrity

  • Bot detection 

  • Chargeback management

Core solution/problems the company solves

Sift offers end-to-end fraud and risk mitigation solutions that secure each touchpoint of the customer journey.


Native cloud

Data input

Identity verification

  • Small transaction verification proprietary capability

  • Email verification proprietary capability

  • Phone verification via third party

Online authentication

  • Physical biometrics proprietary capability

  • Device fingerprinting proprietary capability

  • Geo-location proprietary capability

  • 3-D Secure 2.0 via third party

  • One-time passwords proprietary capability


Information sharing proprietary capability

Data ingestion/third-party data

Stateless data ingestion and augmentation 


  • Supervised ML 

  • Unsupervised ML

  • Rules 


  • ML based decision engine

  • Custom rule builder

  • Decision orchestration

  • Advanced link analysis with bulk decisioning

  • Case management 

Chargeback management 

Chargeback dispute

Business model

Pricing model

Per transaction based on volume and complexity

Fraud prevention partners

Adobe (Magento Commerce), Salesforce Commerce Cloud, Shopify, Magento, Apruvd, Dwolla, CES, Olo,, Astound Commerce, Ekata, Macnica Networks

Year over year growth rate

Privately held

Number of employees

Privately held

Future developments

Privately held


Customers reference

Box, McDonald’s, Wayfair, Coinjar, Twilio, Uphold, Poshmark, Patreon, Reddit, Remitly, Hello Fresh, Traveloka