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The role of live commerce in the context of cross-border trade

Interviews | Ecommerce | 21 Feb 2024

Li-Xiong Chu, Account Director at Maximum Advertising Group, talks about the role of live commerce in the context of cross-border trade and examines its prospects.

livestream shopping, ecommerce, cross-border ecommerce, social commerce, sustainability , artificial intelligence, digitalisation, online shopping, expansion