US e-business services provider Plimus has released a whitepaper entitled "The New Monetization of e-Commerce 3.0”. The white paper outlines Plimus' vision regarding the way companies must evolve and expand their monetization strategies in order to become successful in a new era of e-commerce. Plimus defines e-commerce 3.0 as the ability to give the consumer the freedom to buy anything, anywhere, from any application on any device at any time. 

According to the company’s white paper, traditional online subscription models, in which customers pay a fixed amount on a fixed time schedule in return for content or services, are evolving in response to changing customer demand. Plimus envisages the new subscription monetization model, which will engage more consumers and drive more revenue for virtual goods and services, as blending fixed-fees and schedules with ad hoc, pay-as-you-go charges that change the dynamic of the relationship between the customer and seller.