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Report

Breaking into the e-Commerce Market in Asia - Opportunities and Challenges

Research Type: Overview
Published: 14 Jul 2014
Pages: 15
File Type: PDF
Size: 3467kb
Analysts: NTT Communications
Geographic Scope:    Asia
Editions: Ecommerce
Topics: Company, Online-Payments, Product, Services
Companies: NTT Communications

The Asia Pacific B2C e-Commerce market is expected to reach over US$525.2 billion in 2014, which tops other regional markets in the world, with China being the key driver of this growth (Source: eMarketer).

The surge in e-Commerce activities in Asia has attracted global merchants to expand their e-Commerce business to the region. However, there are many challenges that have prevented global merchants from realizing the benefits of this boom. Many of these challenges relate to merchants not implementing a seamless payment solution that is appropriate for the local market. Awareness of and the ability to overcome these challenges is essential for any company wishing to expand into Asia and, in particular, China.


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