In recent news, Starbucks launched a mobile order and pay initiative that allows customers to use their phones and MSR (My Starbucks Rewards) accounts to order ahead of arriving at a store.
The company also revealed that they plan to pilot this in a major US market later this year.
Additionally, Starbucks has revealed plans to add two functionalities to its iPhone application, namely digital tipping and a shake-to-pay feature.
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