Perka continues to operate autonomously as an entrepreneurial company led by its current management and product development team.
Perka is a mobile marketing and consumer loyalty platform that helps small to medium-sized merchants engage their customers with location-based smartphone apps. The Perka Punchcard service and Perka Flexpoints for retail stores and sit-down restaurants deliver personal marketing and incentive programs to consumers. The cloud-hosted platform features merchant-validated transactions, triggered offers, mobile messaging and retail customer relationship data for the merchant.
Thus, when a customer makes a purchase at a participating merchant, they check in using the Perka smartphone app or by sending an SMS text message. The check-in displays the customer name and how actively they shop on the merchant’s mobile tablet, webpage or linked point-of-sale (POS) system.
In recent news, First Data and provider of mobile payment services Clover Network have entered a partnership to develop Clover Station, a point-of-sale (POS) and business management service for merchants.
For more information about First Data, please check out a detailed profile of this company in our dedicated, industry-specific online companies database.
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