According to a study conducted by Mobi.life / E.life Group for Pagtel, in São Paulo, Porto Alegre, Brasilia, Rio de Janeiro, Recife and Belém, 48.7% of respondents have carried out a financial transaction by tablet, and 27.4% have done so by mobile phone.
Also, the study reveals that 75.5% of respondents said they probably or definitely will make purchases by mobile phone or tablet in the future. Factors such as practicality, convenience, flexibility, speed and a better range of prices than in stores are the main reasons given by the interviewees.
In addition, the study points out that 38% of respondents say mobile websites come and go, 25% are concerned about data security, 15.7% of respondents have no credit card, and 12% are finding the websites complicated.The survey also shows that respondents are highly familiar with online purchasing - either through previous experience in purchasing virtual goods, such as applications, topping up cell phone accounts, buying content and tickets in apps, using price comparison tools, and so on.
Asked about the ideal virtual purchasing platform, tablets (48.7%) beat smartphones (27.4%), but the overall preference is still for PCs and laptops (94.1%).
Finally, the study reveals that younger people are more resistant to spending on content - 61% of the youngest spend nothing, compared with 51% of those over 25.
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