Macy's previously announced plans to close around 100 stores in August 2016 in order to focus spending on its highest-growth-potential locations and new digital tech, zdnet.com reports.
Going forward, Macy's will work to align its in-store and online shopping experiences by allocating more funds – approximately USD 550 million – to its digital businesses and ongoing stores.
The changes in customers' shopping behaviours include a focus on buy online, pickup in store and mobile-enabled shopping.
Macy's revealed that its sales declined by 2.7% in November and December 2016 combined, compared to the same period in 2015.
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