Mobile app download is expected to reach the 9 billion figure, amounting for a sixfold increase, according to a report issued by the market reseach company KPMG, tech.firstpost.com reports. India contributed to 7% of the global app downloads, ranking fourth behind Indonesia, China and the US.
The optimism comes from the fact that people accessing the internet through their mobile devices had jumped 33% in 2014 to 173 million and is expected to grow 21% year-on-year till 2019 to touch 457 million. Mobile apps are particularly seen as a significant new avenue to target consumers.
Check out our Cross-border Ecommerce Research section here for more info on specific ecommerce facts and figures, preferred payment methods, risk and fraud, as well as ecommerce legislation and regulation in India.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now