The strong performance of the British ecommerce sector was driven by the apparel sector, where all sub-sectors outperformed the growth of the total market. The clothing sector saw a 22% growth during July, while sub-sectors like accessories (+33%), lingerie (+31%), footwear (+24%) and womenswear (+21%) all recorded above average yearly growth.
Multichannel retailers saw their online sales increase by 19% year-on-year, while online-only retailers saw their sales grew 18% during the same period.
The month-on-month performance of the British ecommerce industry remained flat from the previous month, the growth decreased by 0.4%. All these figures can be found in the IMRG Capgemini Sales Index.
Despite experiencing the highest growth since November 2014, sales decreased by 2.6% in July 2016 compared to June 2016, due to heavy discounting motivated, in party, by retailers competing with Amazon’s Prime Day, held on July 12th 2016, according to IMRG.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now