Google is likely to look into transactions as a source of revenue, according to the company’s ads chief Sridhar Ramaswamy.
The Google Assistant will offer the option to search and purchase items from selected partners by using the voice-controlled AI device. For each ecommerce transaction completed, the company will likely take a cut of each share, similarly to an affiliate programme. However, Google Assistant will still feature ads for products and services.
Clients will be able to ask for a specific product and Google Assistant will point them to the nearest store that has the item in stock. Marketers will not be charged for inclusion in the search inventory function.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now